Your audiences’ discretionary income is at its lowest in recent history. Hotels, restaurants, destinations and attractions are all feeling the pinch. We won’t delete those negative reviews on Trip Advisor and Yelp for you, but we can show ways to navigate the different media channels so you’re top of mind both now and when belts get looser.
- Fam Trips (aka Press Junkets): These are an obvious part of most programs in this arena, but it’s important to consider them anyway – and execute them right. More than just PR parties, any sort of event that brings media from far and wide should have a solid strategy in place. You can’t expect coverage in return for a free meal or mini-vacation.
- Social Media: Tweet this, your customers are more vocal than ever. Facebook, Trip Advisor, Yelp and Web 3.14 are just some of the tools you should be using. Remedy can show you how to put them to work.
- Media Relations: Sometimes you don’t need (or can’t afford) a major media event to garner coverage. Other options usually exist and not exploring them would be a mistake on both of our parts.
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