Regardless if you call them media tours or desk-side briefings, one-on-one demonstrations of your product or informational meetings about what your company is up to can help journalists (of all kinds – we’re including bloggers – professional and otherwise – in the mix here) see the value in what you have going on. Either in a custom showroom setting or simply at the media’s offices, this tactic can really help journalists get a feel for the brand or product being pitched.
The Remedy team has put these tours together in New York, Miami, San Francisco, Chicago, Austin, Los Angeles and other major metros across the US. They’re time intensive, but for stories where “seeing is believing”, they’re also one of the best ways to help spread your message.
Typical Cost: Media tours are time intensive with a lot of leg work. Depending on the city (or cities), media targets, brand and duration, these tours typically start at $7,000 and up, but there are situations where they could cost less.
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